Our purest colour ever with ME+ technology.

• Pure, balanced colour results with natural depth and shine
• ME+, up to 60x less likely to develop a new allergy to hair color*
• Less hair damage colour after colour**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift

* For people not allergic to hair colourants

** Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology.